Telling stories with courage

Anna Phosa-Founder & CEO Anna’s Dreamland Piggery.

“Nobody is free from problems. A problem-free life is an illusion-a mirage in the desert. It is a dangerous deceptive perception, which can mislead, blind and distract.”- Roberth Schuller. But no matter the level of problems, “there is nothing on earth that you cannot have- once you have mentally accepted the fact that you can have it”- Robert Collier.

Anna Phosa

Nobody is free from problems. A problem-free life is an illusion-a mirage in the desert. It is a dangerous deceptive perception, which can mislead, blind and distract.”- Roberth Schuller. But no matter the level of problems, “there is nothing on earth that you cannot have- once you have mentally accepted the fact that you can have it”- Robert Collier.  These quotes were the words of inspirations of Anna phosa, a South African woman in her tough times and moments.

“Adversity is always the partner of progress. Anytime we want to move forward, obstacles, difficulties, problems and predicament are going to get in the way”- John C. Maxwell. This quote clearly describes the situation Anna Phosa found her herself in. While growing-up as a child in the rural village of Boukenhouthoek, a small village situated in the Mpumalanga province of South Africa, she had a very challenging childhood and upbringing as her father died at her early age.  She dropped out of school owing to her family’s poor financial situation.Even at this, she was determined not to give up.“Resolve in advance that you will never quit once you have started forward your goal. No matter how many setbacks or obstacles you experience, make the decision that you will keep on picking yourself up and persisting until you eventually succeed.”-Brian Tracy. This was exactly what Anna Phosa did. At every stage of her setbacks, she picked up herself and persisted and moved on.

“Self discipline is the iron quality of character. It is what enables you to endure. Self discipline is the one quality that gives you the strength that you need to take risks and to move forward in the face of danger and uncertainty. It is self-discipline, and the courage that comes from self-discipline, that develops personal power within you that enables you to overcome any obstacle in your way.”- Brian Tracy. In 2004, out of self discipline in her financial savings, Anna Phosa used her personal savings to start her first pig farm in Soweto with $100 and with only 4 small pigs. Learn to save no matter how little.”If you cannot save money, then the seeds of greatness are not in you”-W. Clement Stone Umoru.

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Never let a day pass without looking at some perfect work of art, hearing some great piece of music and reading in part some great books”- Goethe .Through reading books on pig farming and networking with other farmers, she increased her knowledge on pig farming through the aid of the provincial department of agriculture so as to gain more insights in the business. Cultivate the habit of reading books that can inspire you.

“Persistence is the quality that will ultimately guarantee your success. Your willingness to persist in the face of every adversity can be your greatest asset. It can be the one fact that guarantees your success. If you refuse to quit, you must ultimately succeed.”- Brian Tracy. After several months of persistence, her pigs increased and she began supplying meat to the local market. In 2005, she approached Vereeniging Meat Packers and after reaching an agreement with them, she began supplying meat to the company.

The miracle, or the power, that elevates the few is to be found in their industry, application and perseverance under the promptings of a brave and determined spirit”- Mark Twain. Despite the challenges she encountered in the business, she was determined to succeed and in 2008, she got her business breakthrough when a South African retail supermarket giant, Pick n’ Pay contracted her to supply 10 pigs to its stores every week. Pleased with her services and delivery, Pick n’ Pay increased the demand to 20 pigs every week.

When you organize your life around the twin qualities of integrity and courage, every door will open for you, and you will be a genuinely happy person. You will change your thinking and change your life.” Brian Tracy. Because of her integrity and courage,in 2010, Anna signed another contract, this time, a – five – year contract with Pick ‘n Pay to supply 100 pigs per week for just about R25 million – that’s about$2.1 million today. With this contract, Anna applied and received loans from ABSA Bank and USAID to buy a 350 hectare farmland.

Where you finish in life is isn’t determined so much by where you start as by whether you start.”- John Maxwell. Just from four pigs she started with, today, Anna’s Dreamland Piggery has about 30 staff, and houses nearly 4,000 pigs at a time and supplies roughly 100 to 120 pigs a week to retailers in South Africa and she plans to expand her supplies to neighboring African countries. She is regarded as one of Africa’s most successful business women and as ‘celebrity pig farmer’. Always believe in your dream. Don’t let your pains tell you how your future will look like.  For this act of heroism, she is Somthing2know personality hero of the week.

U 2 CAN AGAINST ALL ODDS AND CHALLENG-DON’T GIVP UP.

– By Nathaniel Udoh

Nathaniel Udoh

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