Somthing2know Personality Hero Of The Week: Cosmas Maduka – From 200 Naira to 250 Billion Coscharis Empire
“Persistence is the quality that will ultimately guarantee your success. Your willingness to persist in the face of every adversity can be your greatest asset. If you refuse to quit, you must ultimately succeed.”-Brian Tracy. “Character cannot be developed in ease and quiet. Only through the experience of trial and suffering can the soul be strengthened, vision cleared, ambition inspired and success achieved.”- Helen Keller. These quotes describe Cosmas Maduabuchukwu Maduka – Founder & CEO of Coscharis Motors, whose persistence in the face of adversities finally guaranteed him success in life. “At the age of 4, he lost his father and at the age of 7, he was withdrawn from primary 3 as a result of lack of resources. He joined his mother to raise money for the family by hawking beans cakes “Akara”. When things became worst for the family, he went to live with his grandmother. In all of these odds and challenge, he did not give up in life.
“Stress is inevitable. Problems are never ending. Failures and disappointments happen to everyone, all the time. They only thing over which you have any control is how you respond to these stressful events.”- Brian Tracy. In 1970, Cosmas joined his uncle in Lagos and served as an apprentice in his uncle’s auto shop. Although his uncle had no house and slept at his friend’s place, Cosmas had to sleep in the shop. Comas response to all the stress, problems and adversity that confronted him was his determination not to give up in life.”The miracle, or the power, that elevates the few is to be found in their industry, application, promptings of a brave and determined spirit.”-Mark Twain. From the very beginning, Comas had determined to succeed in life against all odds and challenge.
Cosmas Maduka is known for his Christian faith right from his childhood. This had a tremendous positive impact on his life. “Never do or refrain from doing something because you are concerned about what people might think about you.”-Brian Tracy. Cosmas Maduka got into business at the age of 17 after he was dismissed from apprentice by his uncle because he went to church program without coming to work. He was settled with the sum of N200 from which his uncle asked him to continue with church. Even with this, Comas did not refrain himself from church activities. “Leadership is the expression of courage that compels people to do the right thing.”-Jim Mellado.
“Courageous people are those who have a dream and set a goal, make a plan and take the first step with no guarantees that their efforts will result in success.” -Brian Tracy. Being a courageous man and who was not discouraged by the fear of the unknown,Cosmas started a joint business (Maduka Brothers) with his brother which folded-up owing to some misunderstandings; and they parted ways. He made additional N100 from the business with his brother before the business folded-up. “Success is a little like wrestling a gorilla. You don’t quit when you’re tired-you quit when the gorilla is tired.” Again, Cosmas ventured into another joint business with his friend Dave (CosDave) but it failed too. “The more you fail and the more mistakes you make, the smarter you become and the more likely it is that you will eventually achieve your goal.”- Brian Tracy.
Every person who accomplishes anything worthwhile in life begins with a big dream or a vision of what is possible for him or her. They rise above their current surroundings, their existing limitations and problems.” Brian Tracy. Cosmas Maduka practiced this way of thinking by forming Coscharis from his name Cosmas and that of his wife Charity. He became the sole proprietor of Coscharis, buying and selling motorcycle spare parts from Boulus Enterprises. As his capital rose, he tried to import goods but fell into wrong hands and was back to the ground. The more you fail and the more mistakes you make, the smarter you become and the more likely it is that you will eventually achieve your goal.”- Brian Tracy. No matter how many times Cosmas failed, he still stood up and kept struggling.
“Don’t be afraid to put one course of action aside and embark upon something completely different. This is the mark of courage, personal power and effective thinking.”-Brian Tracy. For Cosmas, despite the many times he failed, he put aside those failures and got a scale which was among his wedding gifts and used it as an asset. He made 10 kobo from anyone who climbs the scale to check their weight. His wife also got a job to support the family. Gradually, he saved up another capital for his business.
When you organize your life around the twin qualities of integrity and courage, every door will open for you.”- Brian Tracy. Cosmas’ success in his business was through affiliation with the Japanese driven largely by his level of integrity, hard work, commitment, humility, precision and hard work.
“Dream lofty dreams, and as you dream, so shall you become.”- John Ruskin. The vision and dreams of Comas Maduka paid off. In 1982, when the Nigerian government granted ten motor companies import license, Coscharis was selected. This was a major business breakthrough for Coscharis.
“Are you in earnest? Seek this very minute. Whatever you can do or dream you can, begin it. Begin and then the task will be completed.”-Brian Tracy. Again, the vision of Maduka paid off. In 1983, Coscharis group became a legal entity in the importation of Japanese automobile spare parts and related auto products.
“Thought is the original source of all wealth, all success, all material gain, all great discoveries and inventions, and of all achievements.”-Claude M. Britols. Through thoughtful plans, against all odds and challenge, Coscharis commissioned his ultramodern complex at Victoria Island, Lagos in 1987 and in 1999 his company completed a state of art ultramodern sales and showroom in Maza maza, Lagos which was commissioned by then Vice President of Nigeria under Chief Obasanjo-Alhaji Atiku Abubakar.
“There is nothing on earth that you cannot have-once you have mentally accepted the fact that you can have it.”- Robert Collier. Comas Maduka has had a mental picture in his mind that everything he wanted was possible. Again, against all odds and challenge, in 2000, another sales and showroom was commissioned in the Central Business District in Abuja and diversified into sales of American car brands in 2001. In 2015, Coscharis secured the right of being the sole distributor of the BMW and the first company in Nigeria to build an assembly plant for Ford Ranger. He also won the Auto Brand of the year in Ghana’s marketing World Awards.
Make every thought, every fact that comes into your mind pay you a profit. Make it work and produce for you. Think of things not as they are but as they might be. Don’t merely dream-but create!”- Maxwell Maltz. Comas Maduka, has created a world of business of his own. Today, the Coscharis group is present in Cote D’ivoire, Gabon, and Ghana and has more than 26 branches in Nigeria. Its operations are in the major sectors of the economy such as Agriculture, Automobile, Engineering, Food and Beverages, Information Technology and medical line. Coscharis Technology Ltd plays a big role within the ICT sector representing the various global brands in Nigeria. In the medical sector, Coscharis’s contributons to Biotechnology is a notable one- likewise in Food and Beverage production.
“When you think and talk about what you want, you become more positive, purposeful, and creative. When you stay focused on where you’re going, you become a more productive and effective person.”- Brian Tracy. The creative thinking of Comas made him to diversify into the agricultural sector of the economy with the establishment of Coscharis Farms Ltd with the aim of becoming one of the largest rice producing company in Nigeria in the future to come. In 2016, Anambra State government approved 5,000 hectares of land for Coscharis Farms for the cultivation of rice. On the other end, the project on completion will provide 3000 jobs thereby reducing unemployment.
“Where you finish in life is isn’t determined so much by where you start as by whether you start”- JohnMaxwell. Coscharis Group, from a very little beginning, is today rated among the top 50 brands in Nigeria.
“Always see yourself as a successful person and you will be a successful person.”- Robert H. Schuller. Right from buying and selling of motorcycle spare parts from Boulus Enterprises, Coscharis had seen himself as a successful person irrespective of all the odds and challenge he went through in life. He is with the National Honour of the Commander of the Order of the Niger (CON). Maduka is a holder of Business Administration (PhD) of University of Nigeria Nsukka. He is married to Mrs. Charity Maduka with Five children. Lesson: Struggling is a sign that you are on the verge of success. Don’t quit yet! For this act of heroism, Cosmas Maduka – Founder Coscharis Motors is Somthing2know Personality hero of the week. U2 CAN AGAINST ALL ODDS AND CHALLENGE-DON’T GIVE UP.
Against all odds and challenge, have you persevered to succeed in any area of life? You could be our next “Somthing2know Personality Hero of the Week.” Share your story of heroism with us. We’ll help profile you to inspire someone today who is about to give up.—-Don’t Give up yet!
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